Wednesday, July 16, 2008

Demographic Research

Remember to use sources like Mintel, MarketResearch.com Academic, and GMID. Don't rely on any one specifically, but use them alongside data found in the Census and from data in trade publications.

Use Business Source Premier, Business & Industry, and ABI/Inform to find great trade publications with very recent research on your ideal market groups.

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SBI Presentation Slides

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